Marketing Guy brand markMarketing GuyEmail stack decision desk
← All decision tools

01 / Platform fit

Find the email platform built for your revenue model.

Your best fit depends on what drives cost and complexity: profiles, sends, purchases, creator revenue, journeys, or extra channels.

Four-provider shortlist6 questionsFour fit profilesNo email gate
Question 1 of 6

Define the job your platform must do

What creates most of your revenue?

The business model shapes what customer data and automations are worth paying for.

How large is your active list?

Use contacts you will actually email; suppressed and inactive profiles can still affect some plans.

What should the plan economics prioritise?

Compare current plan definitions instead of assuming contacts, sends or automation are counted the same way.

How sophisticated are your journeys?

Choose the hardest workflow, not the welcome email everyone can send.

What audience signals matter most?

Choose the information you realistically expect to use when planning a message.

Which extra capability is most valuable?

Choose the capability that should influence your shortlist most.

FOUR SELECTED EMAIL PLATFORMS

Compare the workflow, not the logo.

Open each partner’s current plan and feature details before choosing. Partner links may earn a commission; the quiz score is not influenced by commission.

Affiliate disclosure: some provider links are tracked partner links. This does not change the quiz score or which platform is shown as your fit. Read the disclosure.

Official evidence

Check the details at the source.

Use official feature and pricing pages to validate what is available in your country and chosen plan. Features, limits and naming can change.

Email Marketing Tool Finder 2026 — Marketing Guy